The aim of this module is to introduce the fundamentals of accounting. The course begins with the definition of accounting, types of accounting, basic concepts of accounting and covers basic accounting topics such as accounting cycle; double and journal entries; trial balance, preparation of financial statements, ratio analysis and closing/opening entries.
This module focuses on the financial objectives, which deal with investment, financing and dividend decisions. It will also cover working capital management and capital budgeting techniques employed by finance managers to assist them in making short-term financing and long- term investment decisions respectively. The module draws on student prior learning and work experience and combines insights from strategy, accounting and investment theory.
Marketing and Business Communication
This aim of this module is to provide an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention.
The module examines issues surrounding how individuals and groups are organized, how they work and how they behave within the modern workplace. Values, attitudes, motivation and job satisfaction are of particular focus in the global workplace. The organization of a system is identified along with societal and national culture. An enquiry into communication, trust, power and leadership is also included. This module will be of interest to all students who find themselves employees in profit and not for profit organizations. It will be particularly relevant for the global managers of the future and those students who wish to specialize in the fields of International Business and/or Human Resource Management. The module will contain a balance of the theoretical concepts of OB and the management processes and how they apply to OB and a focus on the practical OB issues confronting industries in a global context